Creative Development and Innovative Application Service

Service Overview

Creative Development and Innovation Application Service is a professional service designed for enterprise clients, aimed at transforming cutting-edge ideas into commercially viable value. This service helps clients overcome the innovation dilemma of "having ideas but lacking methods, having needs but lacking pathways." Through systematic idea mining, prototype development, and scenario validation, it converts abstract concepts into specific products, features, or experience solutions.

The core value of this service lies in shortening the cycle from idea to market, reducing trial-and-error costs, and leveraging cross-disciplinary teams (design, technology, business) to ensure that ideas are not only novel but also commercially feasible and technically achievable. We adopt an agile iterative approach, allowing clients to see and touch the prototype of an idea early on, enabling rapid decision-making and continuous optimization.

Target clients include: traditional enterprises seeking digital transformation, tech companies aiming to launch innovative products, and large or medium-sized organizations requiring internal innovation incubation. Whether you want to validate a new business idea or optimize the user experience of an existing product, this service provides professional support from 0 to 1.

Service Content

This service offers comprehensive deliverables and content, covering the entire process from idea mining to solution delivery. Below is a detailed description of the basic services and optional value-added services.

Basic Services

1. Creative Insight Report: Based on industry trends, user research, and competitive analysis, deliver at least 3 high-potential creative directions, each accompanied by a value assessment and risk alert.
2. Concept Prototype Design: For the selected idea, deliver an interactive low-fidelity or high-fidelity prototype (e.g., clickable app prototype, service blueprint, hardware appearance model) for internal demonstrations and user testing.
3. Feasibility Assessment Document: Conduct an in-depth evaluation of the idea from technical, market, and operational perspectives, clarifying implementation paths, resource requirements, and potential bottlenecks.
4. Innovation Solution Whitepaper: Integrate all research findings and design outputs into a complete innovation solution, including a business plan summary, implementation roadmap, and key success indicators.

Value-Added Services (Optional)

5. User Validation Testing: Organize target users for prototype testing, collect feedback, and output an optimization recommendation report to ensure the idea aligns with real needs.
6. Minimum Viable Product (MVP) Development: Transform the validated idea into a functional minimum version, supporting subsequent iterations and market launch.

Delivery Process

This service follows a standardized four-phase delivery process, ensuring clear outputs and decision points at each step:

Phase 1: Requirement Alignment and Idea Divergence (Weeks 1-2)

• Key Activities: Conduct in-depth workshops with the client's core team to clarify business goals, user pain points, and innovation boundaries.
• Involved Roles: Client project manager, business lead; our creative director, industry analyst.
• Deliverables: "Requirement Understanding Confirmation" and "Creative Direction Proposal."

Phase 2: Idea Convergence and Concept Design (Weeks 3-4)

• Key Activities: Based on the directions from Phase 1, conduct internal idea screening and concept refinement, producing 2-3 candidate concepts.
• Involved Roles: Our designers, technical experts; client decision-makers participate in reviews.
• Milestone: Concept Review Meeting, where the client selects the final concept.

Phase 3: Prototype Development and Validation (Weeks 5-8)

• Key Activities: Develop a prototype for the selected concept and optionally conduct user testing.
• Involved Roles: Our prototype development engineers, user experience researchers; client provides testing user resources.
• Deliverables: Interactive prototype, user testing report.

Phase 4: Solution Delivery and Handover (Weeks 9-10)

• Key Activities: Integrate all outputs, write the final solution whitepaper, and conduct knowledge transfer.
• Involved Roles: Our project manager, client receiving team.
• Deliverables: "Innovation Solution Whitepaper" and all process documents.

Service Commitments

We provide the following quantifiable service level commitments to ensure delivery quality and client satisfaction:

Commitment Item	Specific Metric	Description
Response Time	Within 4 business hours	Formal questions or change requests from clients will receive an initial response within 4 hours.
On-Time Delivery Rate	≥95%	Deliverables will be delivered on time according to the milestone nodes specified in the contract.
Prototype Usability	100%	The delivered prototype (if applicable) will function normally on standard browsers or designated devices.
Satisfaction Guarantee	≥85 points (out of 100)	After the service concludes, the client satisfaction survey score will not be lower than 85 points; otherwise, one free optimization iteration will be provided.
Intellectual Property Ownership	100% owned by the client	All intellectual property, including ideas, designs, and code generated during the service, belongs to the client.

Note: The above SLA is a general standard; specific terms can be adjusted in the contract based on project complexity.

Team Qualifications

Our service delivery team consists of cross-disciplinary experts with extensive industry experience and innovation capabilities:

• Team Size: The core delivery team includes no fewer than 5 members: 1 project manager, 1 creative director, 1 user experience designer, 1 technical architect, and 1 industry analyst.
• Professional Background: Team members each have over 5 years of experience in their respective fields, having served industries such as finance, healthcare, retail, and manufacturing, completing over 50 innovation projects cumulatively.
• Certifications: Core team members hold international certifications such as PMP (Project Management Professional) and NPDP (New Product Development Professional), ensuring a professional and standardized delivery process.
• Key Expert: The creative director has 10 years of experience in design thinking and innovation consulting, having led multiple product incubation projects from 0 to 1 and received international design awards.

We believe that only a diverse team can generate truly impactful ideas.

Pricing Model

This service offers flexible pricing models to accommodate different client needs and budgets:

• Fixed Project Fee: Suitable for one-time innovation projects with clear requirements and scope. The fee is determined based on project complexity and the number of deliverables, with a reference range of RMB 150,000 - 500,000.
• Per Diem Fee: Suitable for clients with flexible needs requiring long-term, ongoing innovation support. The standard rate is RMB 8,000 - 15,000 per person per day, adjusted based on the expert's level.
• Annual Subscription Model: Suitable for enterprises seeking continuous innovation support. Signed annually, it includes a fixed number of creative workshops, prototype development, and consulting services, with a fee of RMB 600,000 - 1,200,000 per year.

Note: The above prices are reference ranges; the final quotation will be customized based on the specific project scope and client requirements.